Luotsi AI
About Luotsi AI · Helsinki · Finland

Built to Make AI Work in the Real World.

Luotsi AI exists for the part of AI adoption that happens after the ambition: understanding the operation, engineering around real systems and making the result usable in day-to-day work across maritime, ports, logistics and terminal operations.

MaritimePortsLogisticsTerminal Operations
Why Luotsi
Luotsi means maritime pilot in Finnish.

Know the waters. Understand the vessel. Guide the route safely to operation.

Built Around the Product · Not the Presentation

The Difference Is What Survives the Pilot.

We treat operational AI as a product responsibility, not a hand-off between strategy, technology and implementation teams. That means the decisions made early are shaped by what must eventually work in production.

01 · AI Pilotage

Start With the Operation

The operating constraint, workflow and business outcome come before the model or technology choice.

02 · AI Engineering

Design for the Existing Estate

Useful AI has to work with the systems, data and operational reality already in place.

03 · AI Deployment

Carry It Through to Use

Deployment, adoption and operational fit are part of the product from the beginning, not an afterthought.

The Team

Experience From the Systems We Build Around.

A leadership team spanning industrial AI, cargo-handling automation, enterprise technology, product and commercial execution — assembled around the practical work of getting AI adopted.

01 · Founder

Swap M

Founder & CEO

Serial industrial-AI entrepreneur across the UK and Nordics. Builder of AI platforms and adoption consultancies for manufacturing and heavy industry, with OEM engagements spanning the cargo-handling and automotive world. Leads strategy, product and the ecosystem.

02 · Research

Pekka Yli-Paunu

Chairman & Chief of Research

Two decades leading automation research at Kalmar (Cargotec), the Nordic heart of global cargo handling — pioneering port automation and private 5G trials with Nokia, ABB and VTT. Former VTT research scientist; Licentiate in Technology, Tampere.

03 · Technology

Alun Jones

Chief Technology Officer

Technology leader in industrial AI and data platforms. Owns the AI Engineering architecture: standards-based data models, production engineering and deployment on live TOS, PCS and ERP estates without rip-and-replace.

04 · Commercial

Kari Terho

Advisory Chief Revenue Officer

Former General Manager of Elisa Smart Factory, the Nordic pioneer in industrial IoT and data analytics; advised Fortune 500 manufacturers on digital transformation. Earlier commercial leadership at TeliaSonera and Hewlett-Packard. Guides revenue and go-to-market.

05 · Project

Craig Stewart

Chief of Project

Technology and product leader with extensive experience across enterprise integration, SaaS and AI. Former CTO at SnapLogic, with later CTO and product leadership roles at Toqio and Gravitee. Brings product discipline, integration depth and execution focus to complex AI programmes.